15+ years of making brands easier to find, easier to choose and easier to measure, through performance marketing, SEO, analytics and teams that deliver.
I started in 2008 in SEO and grew into leading performance marketing, search, analytics and websites together. In practice they're one job: bring the right people in, give them a reason to act, and prove what worked.
I'm equally at home building a Power BI dashboard, fixing a WordPress page or presenting a media plan to leadership.
Clicks and rankings only matter when they move leads, revenue or reputation.
If someone has to ask for a report, the dashboard isn't doing its job yet.
Clear process and good mentoring mean quality never depends on one person.
A realistic plan delivered on the agreed date beats an ambitious one that slips.
Every one taught me something the next one could use.
industries, from agencies and media to healthcare, SaaS and NGOs.
A few of them, grouped by the kind of marketing they need.The world I come from: fast briefs, many clients, high standards.
Trust matters more than clicks here, and every message is checked twice.
Funnels, conversions and every rupee measured.
Four disciplines that work best when one person can see all of them at once.
Paid campaigns built around lead quality and return, with budgets moved to whatever's working.
Technical audits, keyword mapping, content and links, aimed at the searches that bring in business.
Clean tracking, then dashboards that leadership actually opens and acts on.
Landing pages that convert, websites kept fast and secure, and updates shipped without waiting on anyone.
AI and automation
I don't see AI as a threat. I see it as the most useful colleague I've ever had. I use it every day, on purpose, for the work where speed matters, and I automate the bulk, repetitive tasks that used to eat hours. That leaves my time for what experience is actually for: judgement, strategy and people.
A few pieces of work, what the problem was and what changed.
Keyword mapping, technical fixes, content and links for both country sites, running alongside Google Ads and Meta lead campaigns so each channel informs the other.
Power BI, GA4, Search Console and Looker Studio views with filters and comparisons, so stakeholders answer their own questions.
artattackk.com restructured and technically fixed to compete for terms like "Web Design Delhi" and "Website Design Company Delhi".
Ad copy variations, keyword clustering, content briefs and automated GA4 and Search Console reports, for faster iteration.
Brand awareness campaigns for NGOs and social initiatives, built to get people engaging with critical social issues.
Long stints, growing responsibility, and a habit of leaving things better than I found them.
Brainpulse Technologies, Noida
Art Attackk (Addictive Media), New Delhi
Agdova Technologies, Faridabad
The Visual House, New Delhi
Toolkit
Good strategy starts with good information. These tools show me what people search for, how they behave on a website, which ads earn their spend and where leads drop off. I read those signals first, build the plan around them, then keep measuring so the budget always moves to what works.
What are people looking for?
Keyword PlannerSearch volume and bid ranges
SEMrushKeywords and competitor gaps
AhrefsBacklinks and content gaps
MozDomain authority checks
Screaming FrogTechnical site auditsWhat is actually happening?
Google Analytics 4Traffic, behaviour, conversions
Tag ManagerEvents and conversion tracking
Search ConsoleRankings, clicks, indexing
Power BILive dashboards for leadership
Looker StudioShareable performance reportsWhere should the budget go?
Google AdsSearch, Display, Performance Max
Meta Ads ManagerFacebook and Instagram
LinkedIn Campaign ManagerB2B decision makers
YouTube AdsVideo reach and recall
X AdsConversation-led reachHow do we move faster?
ChatGPTAd copy variations and briefs
ClaudeContent drafts and analysis
GeminiKeyword clustering and ideas
PerplexityFast, sourced research
WordPressLanding pages and websitesResearch→Measure→Act→Scale↺then measure again
Every recommendation here was written by someone I've genuinely worked with: founders, business owners and senior leaders, managers, peers and people I've mentored.
I don't see them as testimonials. They're my energy. On demanding days, their words remind me why the hard work is worth it, and they push me to raise the bar again, a little higher every time.
No campaign I'm proud of was built alone. Behind every launch, every ranking and every deadline met, there was a team.
You join an organisation as colleagues. Then come the late nights before a launch, shared lunches, festivals and tough days. We spend more hours together than with family or old school and college friends, and somewhere along the way colleagues become real friends you can talk to about work and about life.
I've never seen a goal reached because of one person. In every good team I've been part of, everyone led in their own way: picking up work without being asked, covering for each other, sharing what they knew. That is how organisations meet their objectives.
The chai wale bhaiya who keeps everyone going through a long day is as much a part of the team as any reporting manager. When every role is respected, people want to give their best, and it shows in the results.
No leader succeeds alone. The goals we reached belong to the whole team, and to every person in it.
Growing a brand, building a marketing function, or want a second opinion on your ads and search? I'm always glad to hear from people in the field.
Download my profilePDF with experience, skills and education